About Co-rendering
Observations on the commingling of customers & companies, and the implications for business & market research
This blog was born of, strangely enough, an interest in blogs. It will argue and accrue evidence that blogs will not go away because when properly used, they constitute a new and highly efficient form of decision-making.
So why, then, is this blog entitled “Co-render.com” and not “blogsareterrific.com?” In doing some work for a respected newspaper, I began referring to blogs as “open source journalism.” Soon, however, I found myself wondering about other important and related developments such as Podcasts, wikis, Flick’r and Google Earth. They too, after all, constitute community, or openly created products; how could we talk about all of these developments and the shift they represented to our client?
After a bit of tinkering, my colleague Sarah and I came up with “co-rendering” to describe the phenomenon of bottom up product creation in general. The purpose of this site, then, is to develop a better understanding of material and/or content created through technology by groups of loosely affiliated, but commonly interested people. From there, it will endeavor to understand how the idea of corendering can help people and companies be more productive.
I am not here to pontificate as much as, in the spirit of the term, ask visitors to contribute to these ideas. I may wrap up the first year or so of learnings into an easy-to-digest book. But, in any case, your comments and input are more than welcome; they are crucial.
Ultimately, I believe co-rendering will have very real implications for how companies are managed and how products are developed. A language and a repository of examples are needed to make it go faster, because once we establish what it is, we can make it realize its full potential and manage it. Let’s build them together.
