Wall•E Is Garbage

Like most Pixar films, Wall•E contains some “adult humor” moments; social commentary that is perhaps beyond the scope of the target audience.   And, like most Disney films, Wall•E is also supposed to sell toys.
Spoiler Alert: Wall•E is basically a post-apocalyptic vision of a consumer society.
Well here’s some clever marketing, why not hand out cheap [...]

Brand New Brand Study

Dissecting brand meaning, and what precisely makes a meaningful brand, is popular fodder for the academic disciplines, and better business blogs.  It’s also a key component of what we do as market researchers, and we spend a lot of mental energy thinking up new ways to induce consumer definitions of xyz brand, and unpack what [...]

The Big Balloon Race

Orange, the UK phone company, is sponsoring an Internet Balloon Race scheduled to kick off tomorrow at noon.  It’s a whole new take on website navigation, with a little adventure racing thrown in.  Every page of the course has two “exits” to choose from, and each site is the equivalent of one internet mile.  The [...]

Social ‘Netiquette’

Debrett’s is the modern authority on all matters etiquette, taste and achievement.
Recognising people of distinction and the finer things in life are true to Debrett’s heritage, rooted in publishing chronicles of the great and the good over the past two centuries.
In addition to producing the definitive guide to Britain’s aristocracy, the Debrett’s library includes indespensible [...]

Bloggers Move Up the Fast Food Chain

Stranger things have probably happened, but McDonald’s, of all corporate entities, has actually elevated the status of the blogger in the professional hierarchy.  (In stark contrast to the AP’s best efforts to prevent bloggers from re-publishing excerpts from their articles).
While internal employee social network sites to promote “ownership” are nothing new, Station M made good [...]

Rock The Vote

The electoral process is always contentious, and of late, so has the electoral system itself.  The Open Voting Consortium hopes to put all the talk of super-delegates named Chad to rest by applying the principles of Open Source to electoral software;
Though the United States has made a wholesale switch to electronic voting machines in the [...]

A Little iPhone Buzz

It was a newsworthy event for ambitious developers everywhere when Apple opened up the iPhone API last fall. So maybe this equally ambitious “iWish” list from Portfolio stands a chance after all - if the open source model can defy the laws of physics that is.
Our favorite fantasy feature for the iPhone is probably the [...]

Social Media Resistance Survey

Jacob Morgan wrote a handy post for bub.blicio.us yesterday, summarizing the topline findings from the “Social Media Resistance Survey” (conducted by the USC Marshall School of Business, and the Institute for Communication Technology Management).
We found one of his observations on the wording of a question particularly interesting, partly because the question might actually suggest a [...]

Social Networking is for Babies

As if parents needed a platform to brag about their brat, along comes TotSpot. The gist;
TotSpot is a place for parents to publish a page about their kids and share with family and friends. It’s part online babybook, parent journal, and social network.
Now your toddler can experience life as a Jolie-Pitt child! Come [...]

Back in the USSR

We like to think that ten years from now, the incessant stream of mergers, acquisitions, hostile takeovers, new technologies, revolutionary web platforms, and all the other RSS feed effluvia, will be ironed out into the *new* internet.  Web 7.113 will be a seamless interface, enhancing productivity, communication, and due diligence, at least in our [...]