Co-render.com

Dissecting brand meaning, and what precisely makes a meaningful brand, is popular fodder for the academic disciplines, and better business blogs.  It’s also a key component of what we do as market researchers, and we spend a lot of mental energy thinking up new ways to induce consumer definitions of xyz brand, and unpack what [...]

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Jacob Morgan wrote a handy post for bub.blicio.us yesterday, summarizing the topline findings from the “Social Media Resistance Survey” (conducted by the USC Marshall School of Business, and the Institute for Communication Technology Management).
We found one of his observations on the wording of a question particularly interesting, partly because the question might actually suggest a [...]

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As if parents needed a platform to brag about their brat, along comes TotSpot. The gist;
TotSpot is a place for parents to publish a page about their kids and share with family and friends. It’s part online babybook, parent journal, and social network.
Now your toddler can experience life as a Jolie-Pitt child! Come [...]

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Prepare to add the term “simplexity” to your business buzz-word lexicon, along with freakonomics, crowdsourcing, and (we hope) co-rendering.
For $25.95, Jeffrey Kluger will explain why simple things become complex, and how complex things can be made simple. While advance reviews for Simplexity are positive, we’re wondering if a 300 page hardcover book is the [...]

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Modernista! has upped the ante of what it means for a company to embrace social media, and the transparency of the web. It’s so clever, we’re almost at a loss for words to describe it. Almost.
Basically, the Boston based advertising agency took their own medicine, and designed their website around Google search…but not [...]

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Social networks are largely feud-al societies, in the sense that they facilitate a good deal of communal fighting. BuzzMachine describes the eco-system which backs all this healthy debate as a feudal society of lords, vassals and fiefs;
“So Glam is a content network. But they don’t create all the content. They curate it. So [...]

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The mobileYouth Survey, a global study “covering youth lifestyle trends and mobile consumption” revealed some interesting insights into kids these days.  While wireless providers will likely focus on findings such as “Youths spend 8 times more on mobile than on music,” it’s also important to note that youth smoking is on the decline as mobile [...]

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Emphasizing the centrality and importance of a well written press release in the field of Public Relations is not nostalgia for the 1990’s, it is, apparently, a fact of life even in the age of SEO and social media. Oddly enough, these all too familiar Web 2.0 realities aren’t a major threat to the [...]

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The digital book concept has been tinkered with by various business enterprises, but has yet to yield anything worth writing home about. Unless of course you’re a blogger. In our opinion, the idea is solid, could be spectacular, but is too easily bogged down by mediocre execution (ahem, Kindle).
It seems most people, even [...]

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The relationship between author, text, and reader has never been more dynamic, and consequently, has never been more unstable. Try reading just a small part of the extensive body of commentary and in-depth analysis of Steve Jobs’ Yogi Berra impression. Each piece links to an additional half a dozen or so other articles [...]

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