Get Caught Reading

The relationship between author, text, and reader has never been more dynamic, and consequently, has never been more unstable. Try reading just a small part of the extensive body of commentary and in-depth analysis of Steve Jobs’ Yogi Berra impression. Each piece links to an additional half a dozen or so other articles [...]

Influencers are Out

If you can’t stand the sight of Malcom Gladwell’s hair, then take a peek at BoingBoing’s post titled “Tipping-point skeptic says that super-Influencers are overrated.” Though it’s entirely appropriate that the skeptic alluded to uses overrated popular music to demonstrate the element of sheer luck involved in the social spread of “ideas,” his [...]

Word of Mouth Markets

It’s been awhile since Google was the subject of a feel good, quirky-employee-culture-puff piece, and frankly, we were getting worried. As it turns out, the search engine has quietly been running an internal gambling enterprise all this time. The New York Times first broke the story in an article excerpted below;
“Prediction markets have [...]