Posted on June 18, 2008 by goodmind
Stranger things have probably happened, but McDonald’s, of all corporate entities, has actually elevated the status of the blogger in the professional hierarchy. (In stark contrast to the AP’s best efforts to prevent bloggers from re-publishing excerpts from their articles).
While internal employee social network sites to promote “ownership” are nothing new, Station M made good [...]
Filed under: Co-rendering In Action, Current Affairs, Public Relations, Web/Tech, Weblogs | No Comments »
Posted on May 20, 2008 by goodmind
Modernista! has upped the ante of what it means for a company to embrace social media, and the transparency of the web. It’s so clever, we’re almost at a loss for words to describe it. Almost.
Basically, the Boston based advertising agency took their own medicine, and designed their website around Google search…but not [...]
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Posted on May 13, 2008 by goodmind
Emphasizing the centrality and importance of a well written press release in the field of Public Relations is not nostalgia for the 1990’s, it is, apparently, a fact of life even in the age of SEO and social media. Oddly enough, these all too familiar Web 2.0 realities aren’t a major threat to the [...]
Filed under: Innovation, Public Relations, Trendwatching | 1 Comment »
Posted on April 22, 2008 by goodmind
Can’t decide whether the glass is half full, or half empty? Then try a more conclusive test to see if you’re really an optimist, or a pessimist, particularly as it relates to your business pursuits, and brand identity. Determine whether the following statement is a pleasant, or an unpleasant truth;
“no matter what kind of company [...]
Filed under: Co-rendering In Action, Current Affairs, Innovation, Market Research, Public Relations, Web/Tech | No Comments »
Posted on April 17, 2008 by goodmind
Web 2.0 has arguably made Renaissance men of us all, meaning your prototypical internet user can dabble in a variety of disciplines (writing a blog, producing short films, or microfinancing entrepreneurs), and belong to numerous social networks and that span several distinct niches. Perhaps most importantly, these same tools which enable such Jeffersonian range also [...]
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Posted on January 9, 2008 by goodmind
President Bush is going to have to pull out all the stops in his “lame duck” video. Bill Gates has just upped the ante with a celeb infused last day on the job. Rather than resting on his laurels, the former Microsoft chairman is entering retirement amidst the level of goodwill and cheer mysteriously absent [...]
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Posted on December 7, 2007 by goodmind
There’s no question customer satisfaction is a murky concept to define. This makes the task of providing satisfactory customer service pretty troublesome. Most companies are more notorious for the “lip service“ imparted in marketing materials, than any other sort of service provided. How can the significant gap between customer satisfaction and service be closed?
Well, where there’s Web 2.0 there’s a way. Satisfaction [...]
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Posted on November 19, 2007 by goodmind
Upon completing a recent project investigating the future of the press release, we concluded that it’s often better to show than to tell when releasing non-commercial information. Enter the Multimedia News Release; available through MultiVu.
After viewing this video explaining MultiVu’s Multi Media Press Release, we were struck by the skillful demonstration of taking one’s own advice.
Critically, the ”MNR on the MNR” demonstrates that you don’t need to be a [...]
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Posted on August 23, 2007 by goodmind
There has been a lot of virtual ink spilled of late, editorializing certain Facebook-happy journalists and other distinguished members of the mainstream media. Before someone hurts themselves jumping onto the Facebook bandwagon, journalists will have their very own social networking platform in a few weeks, just in time for the start of school.
The Beta version [...]
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Posted on July 9, 2007 by goodmind
Winner of the Golden Lion at Cannes for best film advertisement, this video is perhaps gaining more international recognition by way of YouTube.
(via TechSnap)
Filed under: Innovation, Public Relations, Television | No Comments »
