Co-render.com

Dissecting brand meaning, and what precisely makes a meaningful brand, is popular fodder for the academic disciplines, and better business blogs.  It’s also a key component of what we do as market researchers, and we spend a lot of mental energy thinking up new ways to induce consumer definitions of xyz brand, and unpack what [...]

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Jacob Morgan wrote a handy post for bub.blicio.us yesterday, summarizing the topline findings from the “Social Media Resistance Survey” (conducted by the USC Marshall School of Business, and the Institute for Communication Technology Management).
We found one of his observations on the wording of a question particularly interesting, partly because the question might actually suggest a [...]

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The mobileYouth Survey, a global study “covering youth lifestyle trends and mobile consumption” revealed some interesting insights into kids these days.  While wireless providers will likely focus on findings such as “Youths spend 8 times more on mobile than on music,” it’s also important to note that youth smoking is on the decline as mobile [...]

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Can’t decide whether the glass is half full, or half empty?  Then try a more conclusive test to see if you’re really an optimist, or a pessimist, particularly as it relates to your business pursuits, and brand identity.  Determine whether the following statement is a pleasant, or an unpleasant truth;
“no matter what kind of company [...]

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With all the gloom and doom discussion on Wall Street about a recession, it’s easy to overlook what could be a bright spot for consumers. While traditional ‘inflationary logic’ would dictate a rise in prices on par with the rising cost of commodities, many familiar food brands are protecting their margins by listening to [...]

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The Periodic Table has been abused as a visual metaphor, but we think the Periodic Table of Visualization Methods is quite apt, all things considered. Not only can it be put to practical use as a reference resource, we think it satisfies the main criteria of any good visualization method; making information more memorable [...]

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There’s no question customer satisfaction is a murky concept to define.  This makes the task of providing satisfactory customer service pretty troublesome.  Most companies are more notorious for the “lip service“ imparted in marketing materials, than any other sort of service provided.  How can the significant gap between customer satisfaction and service be closed? 

Well, where there’s Web 2.0 there’s a way.  Satisfaction [...]

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Upon completing a recent project investigating the future of the press release, we  concluded that it’s often better to show than to tell when releasing non-commercial information.  Enter the Multimedia News Release; available through MultiVu. 
After viewing this video explaining MultiVu’s Multi Media Press Release, we were struck by the skillful demonstration of taking one’s own advice. 

Critically, the ”MNR on the MNR” demonstrates that you don’t need to be a [...]

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Last week, we headed off to Pop!Tech , all set to blog three whole days worth of stimulating presentations, live.  Live blogging from a conference sure seems like a good idea ’til you’re actually doing it.  Here’s our excuse; Pop!Tech is a summit of eclectic personages, interested in the exploration of major trends, new ideas, and the social impact of [...]

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Designing a logo is a difficult enterprise.  So difficult in fact, that most us will gladly shell out the job to a graphic designer and leave the font selection process to the professionals. 
Yet this technique is not without its own agonies and frustrations, since art school graduates have an uncanny knack for churning out at least a [...]

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