The New Anti-Smoking Lobby
The mobileYouth Survey, a global study “covering youth lifestyle trends and mobile consumption” revealed some interesting insights into kids these days. While wireless providers will likely focus on findings such as “Youths spend 8 times more on mobile than on music,” it’s also important to note that youth smoking is on the decline as mobile phone ownership rises.
Although it’s probably pretty likely that cell phones and cigs pose the same cancer risk, don’t be surprised to hear this statistic recycled at cocktail parties and corporate events –or for that matter, during a pre-teen lobby for a mobile device. Next we’ll be hearing accusations of the Verizon spokesman targeting tweens. Oh wait…
Filed under: Current Affairs, Market Research, Trendwatching
