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Piggybacking our earlier post on the importance of well-crafted press releases, how about a few helpful hints for maximizing the effectiveness of web videos in the PR process? Our moment of glory at the Business Development Institute Global Communications Conference addressed similar applications of online video, so we thought we’d share the highlights on [...]
Filed under: Web/Tech | No Comments »
Emphasizing the centrality and importance of a well written press release in the field of Public Relations is not nostalgia for the 1990’s, it is, apparently, a fact of life even in the age of SEO and social media. Oddly enough, these all too familiar Web 2.0 realities aren’t a major threat to the [...]
Filed under: Innovation, Public Relations, Trendwatching | 1 Comment »
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