Co-render.com

While we certainly don’t dispute the thesis of a recent posting on the Po-Mo blog, we couldn’t help but notice a striking similarity between Terry Heaton’s graphic representation of the “Personal Media Revolution,” and the “New Yorgurt Spoon” by designed by Nojae Park.

For comparison’s sake, here is Heaton’s portrayal of post-modern personal media’s relationship to the ad industry;

And here is the new yogurt spoon in action (via Yanko Design);

When advertising dollars are at stake in an increasingly fragmented media landscape, reaching that last bite with a highly focused tool capable of reaching those “niche” markets is true happiness…for Madison Avenue anyway.