A Pedestrian Idea

When we came across School Zone, a “high tech” take on the crosswalk, we couldn’t help but compare it to the plank road craze, so eloquently depicted by James Suroweicki in The Wisdom of Crowds. Once new technology with life changing implications, the plank road boom is often compared to the Dot.com [...]

Teacher Appreciation

What you measure tells you what’s important and changes behavior. Instapundit recently posed an interesting question on this theme, asking if the popular success of online courses will change the way potential applicants measure a university’s notoriety. Scholarship data has traditionally played a greater role in differentiating academics than the brand value of [...]

Calling Audibles

It seems Verizon has taken their “can you hear me now” campaign a little too far.  According to one account, the tagline isn’t quite so clever as an actual phone feature.  An Austin, TX area customer used her cell phone to dial 911 after discovering her property had been broken into.  When her Casio GzOne proceeded to sound a very [...]

Search Terms of Use

 Back in May, we posted a few strategic recommendations for Ask.com, courtesy of Allen Stern.  Lo and behold, a mere 7 months later, the search engine has responded.  In a manner of speaking.
To excerpt ourselves;
“combining trust and privacy…might be an even more powerful position…Ask.com could create a new category and position itself as the search [...]

[Insert Predictable Song Lyric Here]

There’s no question customer satisfaction is a murky concept to define.  This makes the task of providing satisfactory customer service pretty troublesome.  Most companies are more notorious for the “lip service“ imparted in marketing materials, than any other sort of service provided.  How can the significant gap between customer satisfaction and service be closed? 

Well, where there’s Web 2.0 there’s a way.  Satisfaction [...]

Porn: The Ultimate “Social” Media

Given their line of work, porn stars are susceptible to a number of unfortunate viral “issues.”  As a money-making enterprise, the porn industry is likewise susceptible to the impact of viral technological advancements.    You can certainly make a compelling case that the internet is a dangerous place for business, and indeed, many already have.  Adding [...]