We Speak From Experience
The latest buzz word to enter the marketer’s lexicon is “experience design.” We’ve blogged before about the use of sensory experiences to create powerful brand identification, and now Nokia is using design to create a powerful hands on experience. The Nokia N76 is your canvas, ready for you to put your motor skills to work in designing and submitting your own personal skin for this “multimedia computer.”
While the campaign is not intrinsically different than many other user-submission contests on the web, it is part of a larger effort to incorporate experience design into every aspect of Nokia as a brand.
Check out this interview with Liisa Puolakka, head of the delightfully named Brand Visual and Sensorial Experiences at Nokia. Liisa discusses how the popular conception of experience design originated, and emphasizes that the term encompasses more than pure usability, or user experience with a product. By studying consumer lifestyles and consumer behavior with respect to brand, Nokia’s “ultimate aim is that a consumer feels the same using a product as they do when they see an advert for it.”
With consumers literally designing the look and feel of a product, in this case the N76 skin, Nokia and consumers alike should both feel pretty good about the design experience. Though some might suggest that no matter what they do, these phones will always look like painted rocks compared to the iPhone.
Filed under: Co-rendering In Action, Web/Tech
